According to one recent article from CNBC there’s a new way for men to take care of themselves: mampering or pampering for men.
The pampering trend sees men bypassing on the unisex beauty, hygiene and self-care products in favor for those being developed and marketed exclusively for men. “Since 2012, beauty and personal care launches specifically targeted at men have increased globally by more than 70 percent, according to Mintel. In 2014, total U.S. sales for the men’s personal care market hit $4.1 billion, up 6.7 percent from 2012 and 19 percent from 2009, making it one of the fastest-growing segments of the beauty industry,” according to the CNBC article.
While there are many motivating factors behind the growth – and the increased desires among men to maintain their personal appearance – the motivations appear to only be increasing. “Overall, 59 percent of American men say personal care products boost their self-esteem, and 28 percent say they are concerned about dry skin and visible signs of aging. Thirty-seven percent use facial cleanser as part of their regular grooming routine, while 22 percent use exfoliating scrubs, 17 percent rely on anti-aging products and 12 percent use eye cream.”
Be sure to include the best grooming products among your arensal of self-care. MicroTouch Max trims hair with precision, it’s close as a blade, and it’s safe to the touch. Micro Touch Max is the solution to all those pesky areas where razors and scissors shouldn’t go!